Good Mirrors is a social practice studio and research platform that builds tools, narratives, and experiences that cultivate human flourishing.

OUR THEORY OF CHANGE

We weave creativity, technology, and storytelling to foster connection, awe, and well-being - opening pathways that nurture human potential.

Everyone deserves a good mirror.

Flourishing begins with reflection. Mirrors help us see ourselves, each other, and the systems we live within more clearly.

Good Mirrors is a place to experiment, activate practices that reimagine ways of being, and design new frameworks toward more affirming futures.

Recent Projects

Good Mirrors Index

Technology is redefining how we remember, connect, and dream. Good Mirrors exists to ensure those futures are designed responsibly and with care.

Launching Winter 2025, Good Mirrors Index is a digital encyclopedia and archive that seeks to expand the data that trains AI-powered systems about Black women and inform responsible practices to ensure technology reflects humanity with greater depth and accuracy.

Insights from Good Mirrors Index will shape the creation of an AI tool that will preserve Black women's cultural and intellectual contributions, wisdom, stories and aesthetics.

Supported by Mozilla Foundation, Meta Open Arts, and the New Museum.

WITNESS Exhibition

Curated by GOOD MIRRORS Founder, Genel Ambrose and Philanthropist Tina Knowles, WITNESS is an interactive visual arts exhibition and national tour that preserves cultural memory and offers new ways of seeing through the eyes of Black women.

Supported by Pivotal Ventures.

Experience WITNESS here.

We are a collective of artists, researchers, community-builders, and impact-minded strategists.

Meet Our Team

In the News

  • ‘Few people ask us what we think about ourselves’: This L.A. art show elevates Black women and nonbinary artists

    Co-curated by GOOD MIRRORS Founder, Genel Ambrose and Tina Knowles, philanthropist and Artistic Director of the WACO Theater Center, WITNESS exhibition asks: What do we witness when we see through the eyes of Black women?

    Read about it in the L.A. Times here.

  • Tina Knowles and Genel Ambrose on Curating a Love Letter to Black Femme Artistry

    WITNESS exhibition is an immersive visual art experience that features work by Black women and non-binary artists who project their vision of the world, society, community, and themselves through art.

    Read ELLE Magazine’s review here.

  • TRUTH Portal Challenges, Changes Algorithmic Bias Against Black Women

    Mozilla Creative Media Awardee TRUTH Portal uses positive storytelling to address harmful online narratives about Black women.

    Learn more

  • 10 Projects Rethinking Data Stewardship: Announcing Mozilla’s 2022 Creative Media Awards

    GOOD MIRRORS Founder, Genel Ambrose, is one of ten global recipients of Mozilla's 2022 Creative Media Award. The grant will be used to build TRUTH Portal, an interactive platform of stories of Black women, by Black women to combat systemic bias in artificial intelligence.

    Learn More

  • Emerging Visionary Grant Partnership

    In collaboration with SheaMoisture, GOOD MIRRORS created the Emerging Visionary Grant, a 50k opportunity for 10 Black women storytellers who use prose, poetry, and other forms of expression to expand the narratives of Black women and foster history-making change in their communities.

    Learn More

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