We harness the powers of art, aesthetics, narrative, and technology to nurture the emotional well-being of Black women and transform their lives.
OUR THEORY OF CHANGE
By fostering initiatives that integrate creativity, innovation, and well-being, we cultivate pathways to holistic flourishing—advancing Black women’s lives and legacy.
Everyone deserves a good mirror.
Grounded in a care framework of self-expression (the arts), storytelling (narrative change), and community-building, we create “mirrors” that reflect Black women as they are: dignified human beings.
We are building a future where Black women flourish.
View our work here.
Good Mirrors Index
Launching Fall 2025, Good Mirrors Index is a digital encyclopedia and archive of the often under-documented wisdom and knowledge held by Black women.
Good Mirrors Index seeks to impact data governance and algorithmic construction for discoverability of more “human stories” of Black women and expand the data that is used to train AI-powered systems on how to depict Black women on the internet.
Good Mirrors Index will inform the build of an AI tool that will preserve Black women's knowledge, wisdom, aesthetics, and more.
Supported by Mozilla Foundation, Meta Open Arts, and the New Museum.
WITNESS Exhibition
We are a collective of artists, researchers, community-builders, and impact-minded cultural strategists.
In the News
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‘Few people ask us what we think about ourselves’: This L.A. art show elevates Black women and nonbinary artists
Co-curated by GOOD MIRRORS Founder, Genel Ambrose and Tina Knowles, philanthropist and Artistic Director of the WACO Theater Center, WITNESS exhibition asks: What do we witness when we see through the eyes of Black women?
Read about it in the L.A. Times here.
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Tina Knowles and Genel Ambrose on Curating a Love Letter to Black Femme Artistry
WITNESS exhibition is an immersive visual art experience that features work by Black women and non-binary artists who project their vision of the world, society, community, and themselves through art.
Read ELLE Magazine’s review here.
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TRUTH Portal Challenges, Changes Algorithmic Bias Against Black Women
Mozilla Creative Media Awardee TRUTH Portal uses positive storytelling to address harmful online narratives about Black women.
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10 Projects Rethinking Data Stewardship: Announcing Mozilla’s 2022 Creative Media Awards
GOOD MIRRORS Founder, Genel Ambrose, is one of ten global recipients of Mozilla's 2022 Creative Media Award. The grant will be used to build TRUTH Portal, an interactive platform of stories of Black women, by Black women to combat systemic bias in artificial intelligence.
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Emerging Visionary Grant Partnership
In collaboration with SheaMoisture, GOOD MIRRORS created the Emerging Visionary Grant, a 50k opportunity for 10 Black women storytellers who use prose, poetry, and other forms of expression to expand the narratives of Black women and foster history-making change in their communities.