Good Mirrors Institute drives transformational change by empowering the mental health, wellbeing and impact potential of Black women and girls in media, the arts and technology.

Everyone deserves a good mirror.

OUR THEORY OF CHANGE

If Black women are accurately depicted in multiplicity and quantity online, in the media and in mainstream culture, there will be less misrepresentations of Black women’s identities, roles and societal contributions Black women have made and could make.

 

We exist to impact culture, education and technology with a single goal: undo the physical and mental harm of racial and gender stigmas.

Learn more about our work below.

Good Mirrors Index

Good Mirrors Index is an encyclopedia of Black femme consciousness that centers biographies and stories of notable and everyday Black women in order to combat algorithmic bias and elevate under-told narratives online.

This web platform seeks to impact data governance and algorithmic construction for discoverability of more “human stories” of Black women online and expand the data that is used to train AI-powered systems on how to depict Black women and girls on the internet.

(Good Mirrors Index is the evolution of our narrative change project TRUTH Portal - click the link to learn more).

Supported by Mozilla Foundation, Meta Open Arts, and the New Museum.

WITNESS Exhibition

Curated by GOOD MIRRORS Founder, Genel Ambrose and philanthropist Ms. Tina Knowles, WITNESS is a national visual arts exhibition that asks the question: what do we witness when we see through the eyes of Black women?

Experience WITNESS here.

Supported by Pivotal Ventures.

GOOD MIRRORS: STUDIO

We collaborate with like-minded practitioners, institutions, and other organizations to co-create content and initiatives that positively impact the mental health and well-being of Black women and girls while authentically amplifying their voices and perspectives at scale.

Read about our recent collaborations here.

We are a collective of storytellers, community-builders, and impact-minded cultural strategists catalyzing positive systemic change.

In the News

  • ‘Few people ask us what we think about ourselves’: This L.A. art show elevates Black women and nonbinary artists

    Co-curated by GOOD MIRRORS Founder, Genel Ambrose and Tina Knowles, philanthropist and Artistic Director of the WACO Theater Center, WITNESS exhibition asks: What do we witness when we see through the eyes of Black women?

    Read about it in the L.A. Times here.

  • Tina Knowles Lawson and Genel Ambrose on Curating a Love Letter to Black Femme Artistry

    WITNESS exhibition is an immersive visual art experience that features work by Black women and non-binary artists who project their vision of the world, society, community, and themselves through art.

    Read ELLE Magazine’s review here.

  • TRUTH Portal Challenges, Changes Algorithmic Bias Against Black Women

    Mozilla Creative Media Awardee TRUTH Portal uses positive storytelling to address harmful online narratives about Black women.

    Learn more

  • 10 Projects Rethinking Data Stewardship: Announcing Mozilla’s 2022 Creative Media Awards

    GOOD MIRRORS Founder, Genel Ambrose, is one of ten global recipients of Mozilla's 2022 Creative Media Award. The grant will be used to build TRUTH Portal, an interactive platform of stories of Black women, by Black women to combat systemic bias in artificial intelligence.

    Learn More

  • Emerging Visionary Grant Partnership

    In collaboration with SheaMoisture, GOOD MIRRORS created the Emerging Visionary Grant, a 50k opportunity for 10 Black women storytellers who use prose, poetry, and other forms of expression to expand the narratives of Black women and foster history-making change in their communities.

    Learn More

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