GOOD MIRRORS: Studio
We partner with like-minded institutions, brands and other organizations to co-create content, experiences and social impact initiatives that positively impact and authentically amplify the voices and perspectives of Black women and girls at scale.
SheaMoisture x GOOD MIRRORS
GOOD MIRRORS partnered with SheaMoisture to develop their 2023 tentpole strategy across key cultural moments such as Black History Month, Women’s History Month and Pride. As part of this, we developed Black Beauty: The Blueprint campaign to celebrate Black women’s impact on the beauty industry.
We crafted the VO for the campaign hero film and interviewed the 11 featured talent, including Emmy award-winning custom designer Zerina Akers, philanthropist Tina Knowles, and celebrated celebrity hair stylist Ursula Stephen. We also led the design of the Blueprint Grant.
Services provided: copywriting, content strategy, social impact strategy and post production edit oversight.
SUNDANCE x GOOD MIRRORS
SheaMoisture and GOOD MIRRORS partnered to create a custom affirmation card deck. This was apart of the celebrity gifting suite for the sixth annual MACRO Lodge at Sundance, which hosted appearances by Meagan Good, Misty Copeland, directors A.V. Rockwell, Ryan Coogler, and more.
Services provided: creative direction, copywriting, and production.
SheaMoisture x GOOD MIRRORS
SheaMoisture and GOOD MIRRORS partnered to celebrate Black women storytellers in a campaign called Poetically Black which featured custom social posts and a hero film. We crafted the voice over script, developed the film and executed the social content strategy.
Services provided: content strategy, copywriting, and production.